Amazon Prime Day has become a go-to date in the calendar for retailers. For Amazon, it’s one of its peaks – heavily discounting to get its army of loyal fans to hit the buy button over and over. For other retailers, it’s a possible catch-22. Do they keep prices the same, or slash them too to try to rival the online behemoth?
What is for sure is that this year’s Prime Day is like no other. Firstly, it’s delayed after the pandemic’s effects. Second, will it actually be successful? For the first time in a while, Amazon is fighting possible belt tightening. Whilst some have money to spend with no commute, others have seen salary cuts, furlough and mortgage holidays, meaning the customer base will be split. Plus, from an operational point of view, will Amazon’s supply chains hold up? Warehousing was tight before the pandemic, now it’s at a critical level. Amazon was not able to manage demand when the pandemic started, now, does it really have the infrastructure in place to manage a surge in demand – or more to the point, do its suppliers?
In this article we outline 5 essential must-haves for a winning D2C strategy – specifically for the home appliance market.
The current COVID-19 crisis has turned D2C routes to market from an opportunity, to a lifeline for many businesses. Take a look at our infographic to find out why.