There is a long list of reasons more and more brands are going D2C.
The potential for new markets, better margins, brand evolution, direct relationships with your customers and their data, personalisation, more informed product research, cross-selling and upselling opportunities… the prospect of D2C keeps getting better.
Amazon has nearly 100 own-label brands selling direct to consumers. If you’re serious about D2C then you need to be serious about your D2C strategy.