Welcome to Chapter 8 of our 10-step guide: What to consider when starting your on-demand grocery service. In this chapter we discuss the importance of a dedicated content manager in overseeing your store’s content strategy throughout the year.
To make the most of your on-demand business, relevant and updated online content is truly the key. Accurate product assortment and prices are the most important buying criteria for online buyers. The more information on products – nutritional information, ingredients and allergens – you can provide, the easier it is for your customers to make informed purchase decisions and the more likely it is that they will return to your store. Also, adding images to your products will make all the difference – did you know that more than 50% of consumers are more likely to buy a product if it has an image? Although it will require extra time and effort to keep your prices, product descriptions and images up-to-date, it’s the most important thing you can do for your store.
Creating and managing your content needs constant attention and should be an on-going effort. Name a web content manager whose job is to ensure that:
Naveo tip: Inspiring your customers with the freshest ideas of each season is what content marketing is all about. In the spring, display your barbecue sets, trampolines and gardening tools. For fishing season it’s all about camping gear, fishing rods and bates. As the fall sets in, lay out your best selection of candles and promote wines and cheeses to enjoy in chilly nights. By bundling your online products by suggesting related articles to the customer, you’re creating value as well as increasing the basket size.